![[Updated] In 2024, Becoming a Video Marketing Vanguard on Facebook with These 20 Methods](https://thmb.techidaily.com/c097990fd37784ce6293a6224fb832fd4d9a7841c40f79ad9e48ab602a74cd56.jpg)
[Updated] In 2024, Becoming a Video Marketing Vanguard on Facebook with These 20 Methods
![](/images/site-logo.png)
Becoming a Video Marketing Vanguard on Facebook with These 20 Methods
Facebook Video Editor - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Facebook video ads have become an indispensable part of Facebook ad campaigns. A single video ad has the potential to bring in almost twenty times the usual results. Let’s look at a few Facebook video ads examples of a runaway success.
This article examines Facebook video advertising best practices. It breaks down what makes the video work as well as it did. It also has some key takeaways for you to implement in the next video ad campaign. Without further ado, let’s dive right in. Here are 2022’s twenty best practices for Facebook video advertising inspired by leading brands.
1. Sephora- Capture Viewer Attention with Movement
Sephora is a French international personal care and beauty products, retailer.
Sephora- Capture Viewer Attention with Movement
Key Takeaways: The ad begins with three types of movement to capture the viewer’s attention. This is followed by changes in lighting, minimal text. The text defines the brand, the product within the first five seconds. The color palette of the ad is similar until the end.
2. Squarespace- Constant and Smooth Movement
Squarespace is a website construction and hosting company. It acts as a hosting service to users who want to create websites from pre-built templates with drag and drop elements.
Squarespace- Constant and Smooth Movement
Key Takeaways: Constant and smooth motion makes it instantly eye-catching. It presents a successful Facebook video ads example. The transitions to what it represent are well-executed, and the shifting angles leave users off-kilter but intrigued. This video ad has embedded captions on the video.
3. Spotify- Minimal but Colorful Elements
Spotify is an audio streaming service. The premium version offers an ad-free listening experience.
Key Takeaways: This is one of the best Facebook video ads due to three key factors. It incorporates movement, colorful elements, and simple typography. This creates a brilliant background. Minimal text in easy-to-read fonts puts the message across without fuss.
4. Loot Crate- Unboxing Product Displays
Loot Crate is a box subscription service. It features products popular with avid video gamers, like figurines, collectives, apparel, pins, emblems, and more.
Loot Crate- Unboxing Product Displays
Key Takeaway: It features hard-to-come-by or unique loot items. It also has the added appeal of being an unboxing video to showcase what’s inside. The quality of the products and the homemade feel of the video can appeal to the users. It also subtly showcases the quality of products and provides glimpses of the packaging.
5. Grammarly- Animated Iconography
Grammarly is a cloud-based writing assistant that’s available on multiple platforms. It relies on an AI assistant to identify mistakes and suggest replacement phrases.
Key Takeaways: The simple three-frame animated video ad is compelling. This is due to the constant, fluid motion available. It uses less text and more icons to represent what it does. The video is less than 5 seconds long. It incorporates the brand logo. It has a clear message and a strong impact due to it.
6. Dollar Shave Club- Giveaways or Contests
Dollar Shave Club is an American company that markets razors and men’s grooming products.
Dollar Shave Club- Giveaways or Contests
Key Takeaways: This video ad takes advantage of the endless loop effect. What sets this ad apart from others is that it uses giveaways and contests. This has proven to be a popular method to increase popularity and boost customer engagement.
7. TOMS- Non Branded Promotion
TOMS is an American footwear company. It also designs and markets eyewear, coffee, and apparel. It’s well known for its philanthropic endeavor, which makes this ad on-brand for them.
Key Takeaway: Thanks to this ad, TOMS has increased their brand awareness manifold. It carries no overt promotions about the brand. The video ad did not define the products, promote brand or use a strong call to action. This ad has striking visuals and solid messaging, which is an advantage for TOMS
8. Moo.com- Endless Satisfying Loops
Moo.com is a business that provides custom prints of business cards. It also offers custom design services for customers worldwide.
Key Takeaways: The movement captures the user’s attention immediately. The minimal text conveys what needs to be said promptly. A clean background allows users to focus exclusively on the product. The endless loop makes it easy for consumers to stay entranced by the smooth motion.
9. Pura Vida- Lean into Pop Culture
It’s a company focused on selling artisanal, handmade bracelets and other jewelry.
Pura Vida- Lean into Pop Culture
Key Takeaway: It’s a creative and interactive ad. Pura Vida can market this collection by leaning into the popularity of the Harry Potter series. The color themes were distinct. With strong visuals to back up each of the pieces displayed.
10. Mango- Relatable and Natural Audience Appeal
Mango is a clothing design and manufacturing company.
Mango- Relatable and Natural Audience Appeal
Key Takeaway: It’s a simple slideshow of images with text. The thing to note here is that it represents clothing worn by a wide array of everyday people. While it doesn’t have any flashy brand logos on the images. It is composed of wide-open fields, close to nature photos. This draws associations in the mind of consumers that it’s a natural and nature-inspired brand.
11. Nintendo-Bright Colors and Transitions
Nintendo Switch is a device that lets video gamers game on the go.
Nintendo-Bright Colors and Transitions
Key Takeaways: A blend of graphics and real-life creates a fantastical setup. It has bright colors and transitions well to solid holographic text. The brand logo is immediately displayed to establish identity. It also showcases a wide demographic for its games.
12. New York Times- Textual and On-Brand
The New York Times is a daily newspaper based in New York, USA, and a worldwide readership. This ad by the New York Times is powerful and moving.
New York Times- Textual and On-Brand
Key Takeaway: It uses only text to convey a message. It has a compelling narrative. It’s easy to create if you have the right tools. It represents the ideas and values of the brand in subtext.
13. Dior- Celebrity/Influencer Collaborations
Christian Dior SE is a luxury brand that sells luxury haute couture products.
Dior- Celebrity/Influencer Collaborations
Key Takeaway: Collaborating with celebrities and influencers. This helped create one of the best Facebook videos with Ji-Soo, a South Korean idol. It’s minimalist, with neutral colors. This allows the bold red lipstick product to take center stage.
14. HelloFresh- Problem-Solution Based Ads
HelloFresh is a German origin meal kit provider. It delivers recipes and comes with prepackaged portions with ingredients for a home-made meal.
HelloFresh- Problem-Solution Based Ads
Key Takeaway: It’s one of the best Facebook video ads because of the simple idea and superb execution. It offers a problem and shows how their service is the solution. It also highlights unique selling points and how it functions better than competitors.
15. NARS- Blend 3D and Real Life
NARS cosmetics is a brand reputed for its line of cosmetics.
Key Takeaway: It plays with 3D animation. The animation is so well crafted it plays well with real-life, as evidenced by the later parts of the video. It highlights the brand image and the main product.
16. Oreo-Swift Movements
Oreo is a popular sandwich cookie owned by Mondelez international.
Key Takeaway: It has a fast-paced movement with bright colors. The subtle shift in color makes it appear sleek and professional. The circling pattern of movement makes it look sophisticated
17. Puma- Bring Your Logo to Life
Puma is an international corporation that designs and manufactures athletic and casual footwear and apparel.
Key Takeaway: The video ad draws subconscious parallels between the brand’s mascot and footwear. It brings a CGI Puma to represent the brand and the colors closely resemble the footwear in focus.
18. Amazon Ads- Using Statistics
Amazon is an e-commerce retailer. They provide products for sale across the world.
Key Takeaways: The use of statistics makes an ad more reliable. It gives people concrete data on what is happening with the company or brand. Remember to quote the source as well.
19. Toni and Guy- Work With Big Events
Toni and Guy are a fashion first line of hairdressing salons.
Toni and Guy- Work With Big Events
Key Takeaways: They use the glamor and fashion consciousness of London Fashion Week to display their skills. Collaborations on events like this helps Toni and Guy remain in the frontline of haute couture.
20. Savage X Fenty- Socially Consciousness and Inclusivity
Savage X Fenty- Socially Consciousness and Inclusivity
Key Takeaway: Social consciousness has always been at the forefront of Savage X Fenty. The video ad uses bright colors and bold typography to advertise itself.
If there’s one thing that can help create the best Facebook videos for advertising, it’s a video editor. Wondershare Filmora is one of the best in the game. If you’re looking for a powerful and convenient editor with tons of video effects. Filmora is the way to go. It has advanced features like green screens, split-screen, and AI editing. All this sets you up for an incredible video ad. You can easily work on your next big project without breaking a sweat between a magnetic timeline and a user-friendly interface.
Conclusion
These are some best Facebook video ads examples of various brands that highlight what works. The only way to be the best is to learn from the best. If not, you can always deconstruct these ads and mine them for ideas and valuable information. Every ad can teach you something. You can either learn to do better or learn what not to do. You can also upskill with the Wondershare Filmora video editor.
These best practices can shape your understanding of the elements of a good ad. You can put your spin on these ads in creative ways. Use these ads as a baseline for what is possible and do better.
Also read:
- [Updated] Cross-Platform Content Transfer YouTube Meets Facebook for 2024
- Frameworks for Dynamic FB Video Marketing for 2024
- [New] Understanding and Enabling Fb's Auto-Video Functionality for 2024
- [Updated] Direct Video Streaming Sending FB Vids Straight Into WhatsApp
- [New] In 2024, Uncover the Secret Correcting Mobile Video Sharing on FB Messenger
- [New] Blocking the Buzz No More FB Video Ads
- [New] The Leading 5 Facebook Updates to Note This Year for 2024
- [New] 2024 Approved Effortless Facebook Video Streaming with Fire-Browser Plugins, Firefox Edition 2023
- Mastering FB Video Marketing with Top 20 Free Editors for 2024
- [New] In 2024, Hide-and-View FB Snapshot Tool
- 2024 Approved Navigating YouTube to Facebook Sharing Pathways
- [Updated] Fast Track Mastering the Download of HD FB Content
- In 2024, Maximize Your Engagement with Full-Screen Facebook Videos
- [Updated] 2024 Approved Best Practice MP4 Director to FB
- 2024 Approved Elevate Your Facebook Ads Game - No Price Tag for Video Kit
- In 2024, The Complete Guide to 360 Video Submission on FB
- 2023 Insights Into Snipping Those Facebook Live Moments
- How to Smoothly Embed Facebook Live on Your Site
- [New] In 2024, Quick Guide Uploading TikToks Directly to Facebook
- [Updated] Addressing Freeze During Facebook Live Events for 2024
- [Updated] 2024 Approved Key Tools Selecting Best 6 FB Lite Videos
- [New] Enhanced Visual Content Incorporate BB Overlays in FB Video Frames
- [Updated] Uninterrupted Broadcasts The Ultimate Fix for Social Live Issues, 2023 Edition
- In 2024, Seeking Solutions Why No Facebook Videos Pop Up?
- [New] Convert Live Facebook Videos to MP3s on the Fly for 2024
- [New] The Path to Perfected Video Covers Update Guide & Tips
- Earnings Expertise for YouTube Creators FB Insights and Tactics for 2024
- [Updated] 2024 Approved Amp Up the Sound Beat Downloads on FB
- [New] Navigating the World of Facebook Cover Vids Explained
- [Updated] In 2024, The Ultimate Guide to Boosting Sale Traffic Top 15 FB Analysis Tools Reviewed
- 2024 Approved The Ultimate Routine for Accessing and Playing FB Videos via Apple TV
- [New] Streaming HD 1080P on Facebook Tips and Tricks
- 2024 Approved Efficiently Access Your Facebook Lite Videos with These Top Apps of 2023
- [New] Correct Inactive User Profiles on FB
- In 2024, Best Tools for Extracting FB Content #1-5 Overview
- [Updated] Secrets for Skillful Extraction of Superior Quality Videos
- 2024 Approved Unleashing Potential A Guide to Setting Up & Analyzing Instream Ads in FB
- [Updated] In 2024, The Comprehensive Guide to Recording FB Video Calls
- [New] The Video Vault Mastering the Art of Live Video Storage for 2024
- [Updated] Unveiling Social Screens Share Your Monitor on FB Live for 2024
- [Updated] E-Identity Evolution Crafting an Animated Persona for 2024
- [Updated] Trending Titles Navigating Through Facebook's Hot Takes
- [New] Solutions to Clear Up Fuzzy Videos for Mobile Users
- In 2024, LiveStream Grabber by FB
- [New] Seamless FB Video to MP3 Audio Conversion Techniques for 2024
- [Updated] 2024 Approved Access and Organize FB Pages Easily with Top 8 Tools
- [New] Mastery of Video Dimensions Achieving Balanced Facebook Posts
- [Updated] VideoVault YouTube Extractor FB for 2024
- 2024 Approved Ultimate 5 Choice of Online Meeting Recorder Gadgets
- How To Activate and Use Life360 Ghost Mode On Itel P55 5G | Dr.fone
- In 2024, 9 Best Free Android Monitoring Apps to Monitor Phone Remotely For your Honor X7b | Dr.fone
- Updated Leading Platforms for Seamless MP3 Refinement and Cutting for 2024
- How To Repair System of iPhone 7 Plus? | Dr.fone
- Updated 2024 Approved Best of the Bunch Top-Rated Meme Generator Apps for Android and iOS
- Top 15 Apps To Hack WiFi Password On Nubia Z50S Pro
- 2024 Approved Seamless Techniques for Effective Iphone Screen Captures
- 2024 Approved The XML Blueprint A Step-by-Step Guide to FCPX Success
- New In 2024, FCP X Green Screen Tutorial Remove Backgrounds Like a Pro
- In 2024, CatchEmAll Celebrate National Pokémon Day with Virtual Location On Vivo V30 | Dr.fone
- 9 Best Phone Monitoring Apps for Samsung Galaxy F14 5G | Dr.fone
- Updated Elevate Your Video Game Top-Rated 4K/8K Editing Software for 2024
- [Updated] Optimized Zoom Audio Settings for Exceptional Listening
- 2024 Approved Unleash Your Creativity Easy GoPro Video Editing for Beginners
- [Updated] Getting Started with OBS on Apple A Comprehensive Guide for 2024
- Updated From Clashing to Cohesive Color Matching in PowerDirector Made Easy
- In 2024, No-Cost Video Looping Solutions for Windows and Mac Computers
- From Raw Footage to High-Quality Improving PS4 Screen Recordings for 2024
- Updated Have You Seen the Facebook Cartoon App Everyones Using Recently
- In 2024, Will Pokémon Go Ban the Account if You Use PGSharp On Nubia Red Magic 9 Pro+ | Dr.fone
- 2024 Approved The Engineers Dream Set-Up Unveiling the Five Cutting-Edge Audio Ducking Programs
- 6 Ways to Change Spotify Location On Your Vivo Y200e 5G | Dr.fone
- In 2024, How PGSharp Save You from Ban While Spoofing Pokemon Go On Tecno Camon 20? | Dr.fone
- Easy steps to recover deleted videos from Nokia G310
- Here Are Some Reliable Ways to Get Pokemon Go Friend Codes For Vivo Y27 4G | Dr.fone
- [Updated] Strategies for Universal Zoom Availability Across Platforms for 2024
- How to Fix Android App Not Installed Error on Samsung Galaxy S24 Ultra Quickly? | Dr.fone
- [Updated] The 5 Best Gaming Keyboards Under 100$ for 2024
- iPogo will be the new iSpoofer On Vivo S17e? | Dr.fone
- How to Fake GPS on Android without Mock Location For your Lava Blaze Curve 5G | Dr.fone
- 7 Solutions to Fix Chrome Crashes or Wont Open on OnePlus Ace 2V | Dr.fone
- Undelete lost messages from Lava Blaze 2 Pro
- 2024 Approved Freeze Your Favorite Moves! Explore These Top 9 Windows GIF Recipes
- In 2024, 4 Effective Methods Fake GPS Location on Apple iPhone 11 Pro Max/iPad | Dr.fone
- How to Bypass Android Lock Screen Using Emergency Call On Tecno Spark Go (2024)?
- Title: [Updated] In 2024, Becoming a Video Marketing Vanguard on Facebook with These 20 Methods
- Author: James
- Created at : 2024-06-18 04:22:57
- Updated at : 2024-06-19 04:22:57
- Link: https://facebook-clips.techidaily.com/updated-in-2024-becoming-a-video-marketing-vanguard-on-facebook-with-these-20-methods/
- License: This work is licensed under CC BY-NC-SA 4.0.