[Updated] Essential Tips for a Novice Using Facebook Analytics for 2024
Essential Tips for a Novice Using Facebook Analytics
Facebook Insights: How to Use it for Beginners
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] In 2024, Mastering Facebook Video Auto-Play
- [Updated] Facilitating TikTok Videos' Transmission to Facebook Friends for 2024
- [New] 2024 Approved Tactics for Topical Tweets Virality in the Facebook Era
- In 2024, Extract Your FB Videos Effortlessly, Anywhere
- [New] In 2024, Squared Up Strategies Boosting Video Popularity on the Platform
- [Updated] Effective Social Crossposting From Twitch to FB
- [New] Facebook Cinematic Capture Tool
- [New] In 2024, Covert Videography The Premier 8 Downloader List
- [Updated] The Ultimate Conversion of TikTok to Facebook for 2024
- [Updated] In 2024, Accessing and Archiving Your Facebook Status Vids
- [Updated] Blocking the Buzz No More FB Video Ads
- [New] Brief but Bold Short Videos on FB
- 2024 Approved Direct Playback of FB Videos on Home Entertainment Systems
- The Hottest 8 Video Clips Trending Today Online
- [Updated] 2024 Approved Are You Prepared for the Changed Facebook Algorithm?
- Audience Connection Implementing a Triplet of Copywriting Tactics in FB Ads for 2024
- [New] 2024 Approved Prime MP4 Conversion for Seamless Facebook Sharing
- The Roadmap to Creating Unforgettable Facebook Cover Videos
- [New] 2024 Approved The Ultimate Strategy Map for Skyrocketing Your FB Page Status
- Discovering the Best Practices for a Bigger ROI with FB Videos for 2024
- In 2024, Live Content Keepers - Facebook Update
- [New] In 2024, Revolutionizing TV Broadcasts with FB Live Streaming
- 2024 Approved Tips for Endlessly Playing Facebook Videos
- [Updated] 2024 Approved Recovering Lost Live Footage Strategies for Uninterrupted Streams
- [New] Tips and Tricks Broadcasting High-Quality 360 Videos on FB
- In 2024, Crafting Compelling Stories for Online Video Platforms
- [Updated] 2024 Approved Building a Robust 360 Video Broadcast Framework for FB
- [New] Becoming a Live Broadcast Pro The Essential Guide to Wirecast and FB
- [New] Troubleshooting Why Aren't Your Recommended FB Videos Displayed?
- [New] 2024 Approved Digital Legacy Preservation Saving FB Video Conversations
- [New] In 2024, Essential Downloads Leading 6 FB Lite Video Tools
- [Updated] Streamlined Coordination The Best Facebook Timetellers Ranked for 2024
- Hidden Gems 10 Unique Facebook Meme Pages
- [Updated] 2024 Approved Elevate Your FB Profile with These Ten Effective Tactics
- 2024 Approved Flip Photo Trail on FB - 3 Techniques Explored
- In 2024, What You Want To Know About Two-Factor Authentication for iCloud On your Apple iPhone 14 Pro Max
- In 2024, Prime Pick The Top 10 Video Capture Tools for Windows
- Updated In 2024, Audio File Conversion Simplified Top 12 Tools and Software
- How to Stop Google Chrome from Tracking Your Location On Xiaomi Redmi 13C 5G? | Dr.fone
- Complete Tutorial Sending Photos From Apple iPhone 13 Pro to iPad | Dr.fone
- How to Unlock AT&T Apple iPhone 14 Pro with 3 Methods
- How to Resolve Lava Blaze Pro 5G Screen Not Working | Dr.fone
- [New] In 2024, Secrets to Successful MOV File Recording in Windows 10
- Updated Tech Tip Turning Off Your Mic in Zoom Conferences Across Platforms
- How Do You Get Sun Stone Evolutions in Pokémon For Nokia C12? | Dr.fone
- Strategies for Apps That Wont Download From Play Store On Poco F5 Pro 5G | Dr.fone
- Edit and Send Fake Location on Telegram For your Vivo S17e in 3 Ways | Dr.fone
- In 2024, MyCam Vs. Others A Comparative Camera Performance Study
- 10 Easy-to-Use FRP Bypass Tools for Unlocking Google Accounts On Tecno Phantom V Fold
- [Updated] In 2024, ISpring Screen Recorder Review
- How To Remove the Two Factor Authentication From iPhone 15
- Updated Transforming Text Into Audio Expert Guidance for MP3 Creation
- In 2024, Turning Off Two Factor Authentication On iPhone 11? 5 Tips You Must Know
- Ultimate List of iDevice Screen Recorders
- Title: [Updated] Essential Tips for a Novice Using Facebook Analytics for 2024
- Author: James
- Created at : 2024-05-20 17:14:31
- Updated at : 2024-05-21 17:14:31
- Link: https://facebook-clips.techidaily.com/updated-essential-tips-for-a-novice-using-facebook-analytics-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.