[New] Beginner's Guide to Interpreting Facebook Metrics
Beginner’s Guide to Interpreting Facebook Metrics
Facebook Insights: How to Use it for Beginners
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Facebook is the most powerful social media tool can help your brand or business to reach the right traffic, but if you post without knowing the likes of your audience or who your audience is, your efforts go down the drain.
Facebook Insights that enables you to track your business performance, create brand awareness, and more. Using it the right way is the most important part of successful campaigns on Facebook.
Are you planning to do a social media campaign or find influenceres on Facebook to Drive More Traffic ? Try out the Facebook Insights and you won’t be disappointed. For all the beginners, learn how to use Facebook Insights correctly.
- Part 1: What is Facebook Insights
- Part 2: Where to Find Facebook Insights
- Part 3: How to Use Facebook Insights for Beginners
Part 1: What is Facebook Insights
A free analytical tool offered by Facebook, the Facebook Insights helps you in understanding and analysing your posts, your fans, and your page’s performance as a whole. From understanding which of your posts are getting more likes, comments, and shares to knowing the reach of your posts and the increasing fan count, the Facebook Insights can guide you through the way.
But, you need to remain updated and in the loop with the regular and fresh developments taking place on your page every now and then.
Part 2: Where to Find Facebook Insights
To find out the audience demographic, audience’s response, and page performance on Facebook, you need to check the Facebook page insights . It shows you past two years data. The demographic data like the gender, location or age is only available when the data reaches 100 or more traffic on the Page Insight page. The community pages insight is not shown.
By using Facebook Insights, you can learn how well your post is doing, which post has more engagement, know when your audience is checking the posts, page performance metrics and more.
Part 3: How to Use Facebook Insights for Beginners
1. Overview
What is overview all about? The overview gives you a complete picture of your and your audience’s activities on your page for a week. The prime things that it covers are how many likes, comments, and shares your post received over a week, the number of people who viewed your content for one week, and the number of likes your page received. By understanding the measurement and performance of your page, you can check if any sort of pattern is developing, and then, delve deeper into the sections.
2. Page Likes
There are three basic metrics in the likes section.
Firstly, the page likes, which captures the total likes on your page per day for 28 days.
Secondly, the net likes, which captures the total new likes on your page subtracted by the total dislikes.
Finally, the certain times your page was liked but broken by where it took place. In order to build your brand, you need to keep a track of your page likes and make sure that you are targeting the right people and connecting with them by targeting posts through relevant content.
3. Post Reach
The Post Reach helps you to understand how many people viewed your posts and how they interacted or responded to it. It is divided into 4 prime metrics. The Post Reach shows you the number of people who were exposed to a particular post. It is further broken into paid and organic reach.
Total Reach shows the total number of people who viewed any kind of activities from your page.
In Like Comments, and Share section, you can check the total number of shares, comments, and likes and the positive engagement your page received. Your post will be shown to more people according to the higher number of engagement in your post.
In Hide, Report as Spam, and Unlikes, you may check the negative people count on your page. When the negative engagement of the people is more, lesser people can view your post in future.
4. Post Promotion
Promoting your post to your target audiences beyond your Facebook page’s fans can boost your post. You can even create an advertisement out of your post and include a call to action button on the page. By clicking on the Boost a Post, the Insights gives you the list of your high performing posts as well as the recommended posts with more user engagement. These posts can be promoted as per your choice. Your target audience, duration, and the budget of the promotion can be specified as per your choice.
5. Video Analytics
Now, the video tab gives you a complete overview of how your videos are performing. You can check out the paid and organic, repeat and unique, and manual click and auto click views on your videos. There are 3 tabs under this section.
Video views show the number of times your video is viewed and more than 3 seconds is considered a view by Facebook.
You may check out how many times the people viewed your video for more than 10 seconds under the 10-Second Views tab.
The Top Videos section shows you the top 5 videos posted by you with more than 3 seconds views. This helps you to analyse the type of video preferred by your audiences.
6. People Analytics
Under the People tab, you get to understand the metrics of like and views of people on your posts. It is further divided into 3 sections.
Your Fans section helps you to analyse the language, age, city, country, and gender of your fans.
You get a breakdown your page followers according to their language, age, gender, country, and city in the Followers section.
The People Reached tab shows the number of people who viewed your post by demographics. You can analyse if the right people, location, and age group are targeted or you need to make corrections.
Conclusion
Measuring the success of your Facebook page and posts is now easy with Facebook Insights. Keep a track of your posts and preferences of your audiences and run the campaigns successfully. Follow the above points to use the Facebook Insights without any confusion.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- Watching Social Media Videos on AppleTV for 2024
- 2024 Approved Building Engagement with Professional FB Video Techniques
- [New] In 2024, How to Share Screen on Facebook Live?
- [Updated] Explore Free FB Visual Creation Tools - Best for 2024
- [New] Revive Vanished Watch Video Icon
- [New] 2024 Approved How to Create Captivating Videos An Introduction to FB Reels
- Driving Traffic with Creative FB Video Marketing Hacks for 2024
- 2023'S Top 8 Video Sensations A Facebook Deep Dive
- In 2024, Top 20 Cheerful Facebook Incarceration Gems for a Happy Mood Enhancement
- In 2024, Perfect Shots, Effortless Streaming DSLR on PC/Mac
- [New] Streamlining Media Transfer FB Video to WhatsApp
- [New] Overcoming the Hurdle of Non-Uploading Facebook Story Videos for 2024
- 2024 Approved Technique to Capture FB Videos Flawlessly on Both Systems
- In 2024, Overcoming the Surprising See Myself Issue on Social Media
- [Updated] Enhance Audience Reach Share Twitch Videos on Facebook
- [New] Snap & Share The Brief Vlog Age
- 2024 Approved Ultimate Compilation Best 6 FB Lite Extractors
- [New] In 2024, Boosting FB Video Engagement & Audience Reach
- 2024 Approved Deciphering the Function of the Blue Icon in Messenger
- [Updated] In 2024, Broadcast Strategies Combining Facebook and TV
- [New] Quick Tips Eradicate Online Ads From Your Feed
- [New] In 2024, Understanding the Mechanics How to Follow Facebook Live
- [New] Unmatched MP4 Generation From Facebook Clips for 2024
- In 2024, Navigating Fb Timing and Tools Without a Price Tag
- [Updated] 2024 Approved Choose Your Vlog Aspect on FB Vertical/Horizontal
- [New] In 2024, Everything About Facebook
- [Updated] Unlocking Hidden Recommendations on Social Media for 2024
- Elevating Likes Strategies for Shaping Square Footage on FB for 2024
- [Updated] 2024 Approved Secrets of Facebook's Timely Content - No Spending, Max Gain
- Demystifying How to Access YouTube via Facebook
- Rescue Absent Watch Thumbnail Icon
- Escape Plan Dodge Facebook Lockdowns Effectively for 2024
- [Updated] 2024 Approved Pioneering Video Player Apps for TikTok & Vimeo
- 2023'S Social Media Video Extractor for All Platforms for 2024
- Pump Up Your Income Smart Tips to Profit From Social Media Videos
- [Updated] 2024 Approved Fix Facebook Videos Not Playing on Android/iPhone/Chrome
- [New] In 2024, Enhance Video Transmission Success in Messenger Apps for iPhone, Android
- Guide to Retrieving and Saving GIFs From Facebook's Domain
- 2024 Approved Elite Uploader MP4 Files Directly for FB
- Capturing Faces-to-Face on FB Top 4 Tips
- [Updated] 2024 Approved Hacker's Defeat Reclaiming Account Pages
- [Updated] FB Soundbank Freeness Central for 2024
- [New] Leveraging Facebook's Potential The Most Effective Video Ad Approaches for 2024
- [Updated] A Beginner's Key to Mastering Social Media Metrics
- 2024 Approved Unleash the Power of Slow Motion A Kapwing Tutorial for Beginners
- In 2024, How Can You Transfer Files From Samsung Galaxy A34 5G To iPhone 15/14/13? | Dr.fone
- In 2024, Expert Insights Optimal Techniques for PC Display Recordings
- In 2024, Is GSM Flasher ADB Legit? Full Review To Bypass Your Oppo Reno 11F 5G Phone FRP Lock
- In 2024, Explore Premium Download Options for MP4
- [New] In 2024, Best Low-Cost Android Calls Compared Ranking
- How to Transfer Data from Oppo A56s 5G to Other Android Devices? | Dr.fone
- [Updated] 2024 Approved Top 9 Smartphone Meeting Platforms IPhone vs Android Comparison
- Unlocking Made Easy The Best 10 Apps for Unlocking Your Samsung Galaxy A05 Device
- 2024 Approved Portrait Perfection Crafting Engaging Mobile Experiences with Vertical Aspect Ratios
- How To Recover Apple iPhone 14 Pro Data From iTunes? | Dr.fone
- In 2024, Streamline Your Workflow with EZ Grabber
- How To Change Your Apple ID Password On your Apple iPhone XS
- [New] Ranking the Top 5 Instant Frame Recorder Apps
- Easy Guide How To Bypass Infinix Hot 30i FRP Android 10/11/12/13
- New The Best Free Video Editing Tools for AVI Format for 2024
- Updated 2024 Approved Minitool Movie Maker Review Features, Pricing, and Better Options
- Effortless & Easy Video Snapshots of Win11
- How to Retrieve Deleted Calendar Events iPhone 13 mini? | Stellar
- Top iPhone 7 Plus Message Recovery Software | Stellar
- Mastering Mac Webcam Video Recording Top 5 Simple Methods for 2024
- [Updated] 2024 Approved Win11's Ultimate Screen Recording Kit
- Zoom Webinar Mastery A Novice's Step-by-Step Tutorial
- Updated 2024 Approved The Top 5 Free MPEG Video Combining Tools
- 5 Essential Factors to Evaluate When Picking a Video to Audio Converter for 2024
- [New] 2024 Approved Epic Martial Arts Arcade Classics Revisited
- Strategies for Apps That Wont Download From Play Store On Nokia C210 | Dr.fone
- Spotify Keeps Crashing A Complete List of Fixes You Can Use on Vivo Y55s 5G (2023) | Dr.fone
- [Updated] 2024 Approved Ultimate HD Capture Suite
- In 2024, Full Guide to Bypass ZTE FRP
- Updated 2024 Approved Customize Your LinkedIn Video Presence Thumbnail Size and Design
- Title: [New] Beginner's Guide to Interpreting Facebook Metrics
- Author: James
- Created at : 2024-05-20 16:52:29
- Updated at : 2024-05-21 16:52:29
- Link: https://facebook-clips.techidaily.com/new-beginners-guide-to-interpreting-facebook-metrics/
- License: This work is licensed under CC BY-NC-SA 4.0.